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PURA LUXE AMINO ACID VS KERATIN TREATMENTS:
How does a Pura Luxe Amino Acid Treatment work?
The presence of amino acids in this smoothing treatment will create keratin-rich hair, making it smooth, strong, shiny, and healthy, which improves the condition of the hair with prolonged use. The Keratin protein is just one small part of the 18 amino acids that make up the actual hair structure. Cysteine, a nonessential amino acid, is the active ingredient that allows the Pura Luxe treatment to leave hair strong, shiny, and smooth. It is considered to be a safer alternative to traditional Keratin treatments.
How does a Keratin Treatment work?
In order for the Keratin in a Keratin treatment to adhere to the hair and make it smooth, it needs some form of formaldehyde. When this active ingredient / preservative is combined with the high flat iron heat, a chemical reaction is formed and there is a release of toxic carcinogenic fumes. This reaction can also lead to hair breakage with prolonged use.
Coming soon- Pura Luxe BOTANY
Coming soon- Pura Luxe BOTANY
COMING SOON
BOTANy - THE FUTURE OF SMOOTHING
Meet Botany, Pura Luxe’s next-generation professional smoothing system. It combines carefully selected botanicals with advanced biomimetic peptide technology designed to work in harmony with the hair’s natural keratin.
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Thick HAIR MASK
PURA LUXE VITA SILK
Vita Silk is a deep and intensive treatment hair mask for thick hair. It balances the pH, protecting and repairing the hair fibers with selected amino acids, vitamins and minerals. This proprietary formula is infused in the hair, leaving the hair hydrated in order to maintain elasticity without weighing it down.
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SMOOTH · SHINE · SOFTEN
PURA LUXE SERUM TREATMENT
A lightweight finishing treatment designed to leave hair looking polished, luminous and beautifully smooth. The perfect final touch whenever hair needs added softness, shine and a refined, silky finish.
SHOP SERUM TREATMENT
pH BALANCING SHAMPOO
PURA LUXE VITA CLEANSE
A refreshing daily shampoo that deeply cleanses the hair and scalp while replenishing essential moisture. Vita Cleanse helps reduce frizz, support elasticity and extend the life of your Pura Luxe treatment.
SHOP VITA CLEANSE
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Frequently Asked Questions
Pura Luxe is a natural, formaldehyde and sulfate-free formulation that will reduce/eliminate frizz, and/or deliver straighter, smoother, stronger, shinier, free hair. (SEE INGREDIENTS)
YES, our Protein treatment will straighten wavy, curly and kinky hair, remove the frizz and leave the hair smooth, soft and shiny.
YES, our Protein treatment is formulated for ALL TYPES OF HAIR including African-American and other Ethnic Hair Types.
YES, one of the great benefits of our Non-Toxic System is that it can be customized. You can do one type of treatment on a portion of the head and then do another type on the damaged ends.
YES, you can do our treatment, HOWEVER, we recommend that the stylist add Pura Luxe Purple Gloss to the treatment mix and make sure to use a lower heat on the flat iron in order to minimize any color shift. Any yellowish tint that may remain will rinse out after 10 hair washes.
"I have been using Pura Luxe hair care products in my salon for the past year and my clients have been loving the results! The shampoo and conditioner leave hair feeling clean and healthy, and the styling products provide great hold without weighing down the hair. I especially love the leave-in treatment for providing extra moisture and shine. Highly recommend!”
Neil Jennings
"Pura Luxe has quickly become a favorite among my stylist colleagues and clients alike. The products have a luxurious scent and leave hair looking and feeling amazing. I've noticed a significant improvement in the health and strength of my clients' hair since incorporating these products into their hair care routine. Highly recommend giving them a try!"
Laurence Garrett
"As a professional hair stylist, I am always on the lookout for high-quality hair care products that provide great results. Pura Luxe fits the bill perfectly! Their shampoo and conditioner leave hair feeling clean and nourished, and the styling products provide long-lasting hold without any unwanted buildup. I would highly recommend these products to anyone looking to take their hair care routine to the next level."
Kellie Harrison
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