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Pura Luxe Amino acid vs keratin treatments:
How does a Pura Luxe Amino Acid Treatment work? The presence of amino acids in this smoothing treatment will create Keratin rich hair making it smooth, strong, shiny, and healthy which improves the condition of the hair with prolonged use. The Keratin protein is just one small part of the 18 amino acids which make up the actual hair structure. Cysteine, a nonessential amino acid, is the active ingredient that allows the Pura Luxe treatment to leave hair strong, shiny, and smooth. It is considered to be safer alternative to traditional Keratin treatments.
How does a Keratin Treatment work? In order for the Keratin in a Keratin treatment to adhere to the hair and make it smooth, it needs some form of formaldehyde. When this active ingredient / preservative is combined with the high flat iron heat, a chemical reaction is formed and there is a release of toxic carcinogenic fumes. This reaction can also lead to hair breakage with prolonged use.
Pura Luxe is a natural, formaldehyde and sulfate free formulation, that will reduce/eliminate frizz, and/or deliver straighter, smoother, stronger, shinier worry free hair. (SEE INGREDIENTS)
YES, our Protein treatment will straighten wavy, curly and kinky hair, remove the frizz and leave the hair smooth, soft and shiny.
YES, our Protein treatment is formulated for ALL TYPES OF HAIR including African-American and other Ethnic Hair Types.
YES, one of the great benefits of our Non Toxic System is that it can be customized. You can do one type treatment on a portion of the head and then do another type on the damaged ends.
YES, you can do our treatment, HOWEVER, we recommend that the stylist add Pura Luxe Purple Gloss to the treatment mix and make sure to use a lower heat on the flat iron in order to minimize any color shift. Any yellowish tint that may remain will rinse out after 10 hair washes.