Privacy Policy

Effective date: September 28, 2026

This Privacy Policy explains how Pura Luxe (“Pura Luxe,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you visit puraluxe.com, purchase products, create an account, communicate with us, participate in professional education or certification, apply for a stylist listing, or otherwise interact with us (collectively, the “Services”).

1. Personal information we collect
Depending on how you use the Services, we may collect:

Contact and identity information, such as your name, email address, telephone number, billing and shipping address, and account identifiers.
Order and transaction information, including products purchased, order history, shipping details, returns, and customer-service records. Payment information is processed by payment providers; we do not directly store complete payment card numbers.
Account and professional information, such as login information, salon or business details, cosmetology license information, license expiration date, certification responses, stylist-locator preferences, and documents or images you voluntarily submit for verification.
Communications and submissions, including messages, reviews, survey responses, photos, testimonials, and other content you provide.
Device and usage information, such as IP address, browser and device type, operating system, referring pages, pages viewed, approximate location derived from IP address, shopping activity, and interactions with emails or advertisements.
Marketing preferences, including subscriptions, communication choices, and advertising preferences.

2. How we collect information
We collect information directly from you, automatically through cookies and similar technologies, from service providers that help operate our business, and from business or professional partners where permitted by law.

3. How we use personal information
We may use personal information to:

Provide, personalize, and improve the Services;
Process orders, payments, shipping, returns, and customer support;
Create and administer accounts and professional access;
Verify professional eligibility, administer education and certification, issue certificates, and maintain stylist-locator listings;
Communicate about orders, accounts, security, policies, and customer-service requests;
Send marketing communications where permitted and measure their effectiveness;
Provide and measure advertising, subject to your available choices;
Detect fraud, protect security, enforce our terms, and prevent misuse;
Comply with legal obligations and protect our rights and the rights of others; and
Carry out another purpose disclosed to you or authorized by your consent.

4. How we disclose personal information
We may disclose personal information to:

Service providers that support e-commerce hosting, payment processing, fraud prevention, order fulfillment, shipping, communications, analytics, advertising, customer support, certification, and site functionality;
Professional and business partners when needed to provide a requested program, service, verification, or public stylist listing;
Advertising and analytics partners that help us understand use of the Services and present or measure advertising;
Government authorities or other parties when required by law, legal process, or reasonably necessary to protect rights, safety, and security;
Transaction parties in connection with a merger, acquisition, financing, reorganization, bankruptcy, or sale of business assets; and
Other parties at your direction or with your consent.
Our store is hosted by Shopify. Shopify processes personal information to provide ecommerce and related services. You may learn more about Shopify’s privacy practices at Shopify’s Consumer Privacy Policy.

5. Cookies and similar technologies
Our service providers and we use cookies, pixels, local storage, and similar technologies to keep the Site functioning, remember preferences, understand usage, improve performance, prevent fraud, and support marketing and advertising. You can manage cookies through your browser and, where available, the cookie or privacy controls on our Site. Disabling certain technologies may affect Site functionality.

6. Targeted advertising, sale, and sharing
We do not sell personal information for money. Some disclosures involving advertising or analytics partners may be considered a “sale,” “sharing,” or targeted advertising under certain privacy laws. Where applicable, you may opt out through the privacy controls made available on our Site or by contacting us. Where required, we also recognize supported browser-based opt-out signals, such as Global Privacy Control.

7. Your choices and privacy rights
You may unsubscribe from marketing emails by using the unsubscribe link in the message. You will continue to receive transactional or service-related communications when necessary.

Depending on where you live and subject to legal exceptions, you may have the right to request access to personal information, request deletion, request correction, receive a portable copy, opt out of sale, sharing, or targeted advertising, limit certain uses of sensitive personal information, withdraw consent, or appeal a decision. You will not be discriminated against for exercising an applicable privacy right.

To submit a request, email contact@puraluxe.com or call 800-717-9248. Please describe the right you wish to exercise and provide enough information for us to identify and verify your request. We will use verification information only for that purpose. You may use an authorized agent where permitted by law, subject to verification of the agent’s authority and your identity.

8. California privacy notice
If the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”), applies to our processing of your information, California residents may have the rights described above, including rights to know, delete, correct, opt out of sale or sharing, limit certain uses of sensitive personal information, and receive equal service and pricing. The categories of personal information we may collect, the sources, purposes, and categories of recipients are described in Sections 1 through 6 of this Policy. We retain each category only as reasonably necessary for the purposes described below.

9. Data retention
We retain personal information for as long as reasonably necessary to provide the Services, complete transactions, maintain business and tax records, administer professional certification and listings, resolve disputes, enforce agreements, prevent fraud, and comply with law. Retention periods vary based on the nature of the information and the purpose for which it is used.

10. Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no transmission or storage system is completely secure, and we cannot guarantee absolute security.

11. Children’s privacy
The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information, contact us so we can review and delete it as appropriate.

12. International visitors
If you access the Services from outside the United States, your information may be processed in the United States and other countries where our service providers operate. Those countries may have different data-protection laws. Where required, we use appropriate safeguards for international transfers.

13. Third-party links
The Services may link to third-party websites or services. Their privacy practices are governed by their own policies, and we are not responsible for their content or practices.

14. Changes to this Privacy Policy
We may update this Policy from time to time. We will post the revised version with a new effective date and provide additional notice when required by law.

15. Contact us
Questions, complaints, or privacy requests may be directed to:

Pura Luxe
Email: contact@puraluxe.com
Phone: 800-717-9248
Mail: 18730 Oxnard Street, Suite 213, Tarzana, CA 91356