A COMPANY CREATED BY STYLISTS FOR STYLIST!!
Our History
Pura Luxe is the creation of Ofer Brami, a professional stylist & salon owner, with over 25 years of experience.
OFER BRAMI
OFER BRAMI is an international stylist and salon owner. He has quickly become an expert in smoothing treatments and understanding the science behind how they work. He is the owner of T.G.S. Salon & Spa in Westwood and also has a salon in the Valley. Ofer is a master educator, salon owner, stylist, husband and father who has been a part of an industry he loves for over 25 years.
Ofer is looking to impact the beauty industry by highlighting the importance of a non-toxic environment for stylists and their clients worldwide. He had a frustration with the fact that he either had to give up offering smoothing treatments to his clients (and lose that income) or choose to sacrifice his health and the health of his stylists and clients. They could not handle breathing in those horrible fumes. The headaches, nausea, coughing, and complaints... it just was not worth it. He thought about how amazing it would be if he can come up with a safe non-toxic smoothing treatment that actually worked and did what it was supposed to do. He worked closely with a chemist and began testing different formulas. This was a long process but eventually he got it right. The Non-Toxic Pura Luxe Amino Acid Protein Smoothing System was created. Not only did he create a non-toxic treatment, but it also could make hair smooth, frizz free, and even help repair damaged hair. Ofer Brami realized that his little experiment can actually make a difference in the lives of stylists and their clients worldwide. He decided to make it his mission to expose the world to the possibility of such a revolutionary non-toxic treatment. After researching, and formulating, then testing, and perfecting, he was finally ready to bring the PURA LUXE PROTEIN SMOOTHING TREATMENT to the best salons around the world.